Client: Lucozade Ribena Suntory, Lucozade Sport
Design of a revolutionary drinks bottle that features a textured grip and ergonomic ‘waist’. Perfected for sporting consumers, who needed a bottle that's been MADE TO MOVE.
- Touch technical expertise achieved a seamless transition to new bottle production on the existing line
- Generating significant cost saving
- Radical new design ergonomics and aesthetics increased purchase intent